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Working Paper, Drexel University and Federal Reserve Bank of Philadelphia. Sen, S; and Bhattacharya, C.B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. This heightened awareness allows organizations to connect with consumers on a deeper level than ever before.
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Does doing good always lead to doing better? Consumer reactions to corporate social responsibility.
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Consumer reactions to corporate social responsibility." The purpose of this study is to critically synthesize and integrate conceptual and empirical research on the behavioral perspective on corporate social responsibility (CSR) and explain why it is useful and necessary, especially in the wake of the COVID-19 pandemic. The authors explain why CSR can result in both positive and negative outcomes and provide future research directions and S. Sen and C. B. Bhattacharya, “Does Doing Good Always Lead to Doing Better?
CSR definieras i detta Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. av J Viklund — a consumer point of view based on two major corporate social responsibility buying behavior and if that is the case, what is the causes of this gap? Sen, S och Bhattacharya, C.B. (2001) Does doing good always lead to doing better?
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From disaster relief to the development of socially sensitive business practices, companies around the world devote … 2020-9-30 · We present a model linking corporate social performance (CSP) and corporate financial performance (CFP). Our CSP–CFP behavioral model for consumers examines the roles of information intensity and moral values in linking CSP with purchase behavior. We predict information intensity will influence the consumer's brand attitude, and we expect consumer moral values to have a main effect … 2019-11-5 · Sen, S., and Bhattacharya, CB (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility.
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Sen, Sankar and C. B. Bhattacharya. 2001. “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility.”Journal of Marketing Research 38 (May): 43–62. Google Scholar Smith, N. Craig 2003. “Corporate Social Responsibility: Whether or How?”California Management Review 45 (Summer): 1–25.
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(2001) How important are ethics and social responsibility? View Academics in “Does doing goodalways lead to doing better? Consumer reactions tocorporate social responsibility” on Academia.edu. Does Doing Good Always Lead to Doing Better?
Article Google Scholar Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value: the role of customer awareness.
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Sen, S., Bhattacharya, C.B. and Korschun, D., 2006. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field … Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2),225–243. Sen, S., Bhattacharya, C.B. and Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment.